If something isn’t broken then the rationale not to fix it, makes some sense. However, when something is obviously broken, fixing it makes equal, if not more sense. Innovation is often born here at the cross roads of outdated technology and new thinking. Successfully solving problems is how we humans have come as far as we have. If the world didn’t work this way, nothing would change and we would still be living in caves, embracing paleo diets and huddling around communal fires.
So, why is it then, when a new idea comes along, it’s so often met with irrational resistance? Do we not like change? Well…no, we don’t. Not changing has its roots back at that communal fire place. Back in the day, if something was working and working well it wasn’t a good survival strategy to change. You might end up hungry. Our collective DNA, whilst geared to being curious, isn’t as naturally geared to change. Arguably, that’s why we spent so long in the caves in the first place. Of course there is a lot more to why change is hard than this blog has room to discuss. Change Management is a unique and complex discipline all on its own. Understanding how it works is a worthwhile investment as expertly managing change can provide organizations with significant competitive advantage…and that’s good for everyone.
Think for a minute. How many of these changes would you send back? Electricity? The Motor Car? Air travel? The Internet? Your iPhone? These innovations all had to challenge incumbent thinking…aka…the status quo, from beginning to end. Electricity will never be mainstream. The car will never replace the horse. Air travel was originally only for the very, very adventurous, and the very, very rich. The Internet….enough said. You wouldn’t be reading this blog without it. Finally, your iphone. They’ve done ok. Apple is currently the most successful company on the planet…ever. Change…worth considering?
ONGUARD Seismic Tank Systems is a challenger technology too, and it’s focused on fixing what is broken in seismic tank protection. In doing so, it is helping its customers better protect their assets, their people, their markets and their futures.
The Change Curve
Source: Empirical validation of the Classic Change Curve on a software technology change project, Elsevier, 2009.